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    State Menswear

    Task

    Shopify Store Design and Development

    Strategy

    UI & UX Enhancements and

    Design

    Website UX Design and Development & App Integrations

    Client

    State Menswear

    Platform

    Shopify

    Home Page

    Collection Page

    Product Page

    UI & UX Enhancements

    Shopify Galaxy’s focus on UI & UX enhancements was pivotal in refining State Mens Wear’s digital interface for optimal user engagement. The rebranding of the navigation bar to a full-width minimalist design was instrumental in decluttering the layout while enhancing ease of navigation. This transformation ensured a seamless transition across various devices, delivering a consistent and visually appealing experience to users irrespective of their chosen platform. Moreover, the meticulous execution of a mobile-first design strategy underscored Shopify Galaxy’s commitment to prioritizing mobile user experience.

    Challanges

    CHALLENGE #001

    Aesthetic and Layout Overhaul

    The initial hurdle lay in revamping the website’s appearance to align with State Menswear’s vision. This involved implementing a refreshed layout, changing banners to reflect the brand’s ethos, and infusing a minimalist design language while ensuring it accommodated a diverse range of products.

    SOLUTION

    SOLUTION #001

    Shopify Galaxy meticulously undertook the layout update, ensuring the implementation of a refreshed design that resonated with State Menswear’s brand identity. They strategically changed banners to align with the brand’s messaging and infused a minimalist design approach that seamlessly showcased the product range without compromising on aesthetics or functionality.

    Challanges

    CHALLENGE #002

    Optimization and Functionality

    The second challenge centered around optimizing the user journey, enhancing conversion rates, and ensuring a coherent and user-friendly interface across devices. This included rebranding the navigation bar for a full-width minimalist look, prioritizing a mobile-first design approach, optimizing single collection pages, aligning the Instagram feed with branding, and integrating appointment booking and search & discovery functionalities.

    SOLUTION

    SOLUTION #002

    Shopify Galaxy executed a multi-faceted approach, rebranding the navigation bar to achieve a full-width minimalist design for a sleek and intuitive browsing experience. They prioritized a mobile-first design strategy, ensuring seamless navigation and functionality on mobile devices before adapting to desktop interfaces. The single collection pages were optimized for enhanced product display and user interaction. Aligning the Instagram feed with brand elements and integrating appointment booking and search & discovery functionalities enriched user engagement and streamlined the purchase journey.

    Results

    The collaboration between State Mens Wear and Shopify Galaxy resulted in a transformative overhaul of the eCommerce store. The revamped website now exudes a sophisticated, minimalist charm, aligning seamlessly with the brand’s identity. The clean layout and full-width navigation bar provide an intuitive browsing experience across devices, fostering increased user engagement.
    The mobile-first design approach yielded exceptional results, ensuring seamless functionality and captivating visuals on smartphones and tablets. This responsiveness significantly improved user engagement, leading to a substantial increase in conversion rates.
    CRO strategies implemented by Shopify Galaxy resulted in a noticeable surge in sales and improved customer interactions. The optimized checkout process and strategically placed call-to-action buttons enhanced the shopping experience, driving customer satisfaction and loyalty.
    The integration of the appointment booking app and the Search and Discovery native Shopify app added substantial value. Customers can now effortlessly schedule appointments and benefit from enhanced product filtering options, resulting in improved user satisfaction and increased sales.

    Color Palette

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    #FFFFF $COLOR-WHITE

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    PRIMARY SCSS VAR     

    #EBEBEB $COLOR-GRAY

    R 235
    G 235
    B 235

    Typography

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    With more than 16+ years of experience, our team has become a leader in digital design and innovations.

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    PARAGRAPHS

    With more than 16+ years of experience, our team has become a leader in digital design and innovations.

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