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    miRi

    Task

    Shopify Store Design and Development

    Strategy

    eCommerce Strategy (Business, Functional, and Technical), Email Marketing, Marketing Strategy, Ongoing Website Management, Custom Integrations, Website Audit and Optimization Strategy

    Design

    Website UX Design and Development

    Client

    miRi

    Platform

    Shopify Plus

    Home Page

    Collection Page

    Product Page

    UI & UX Enhancements

    The transformation of miRi’s Shopify store went beyond mere technical integrations, delving deeply into the pivotal realms of User Interface (UI) and User Experience (UX) design. Shopify Galaxy prioritized the creation of a digital environment that not only showcased miRi’s home furnishings with elegance but also offered visitors an intuitive and enjoyable journey. Every aspect of the website, including the meticulously designed landing pages, was crafted with precision, leveraging dynamic content and meta fields to ensure tailored experiences for users.

    One notable advancement was the introduction of add-on options, empowering customers to curate and personalize their shopping journeys. This feature not only enhanced user engagement but also aligned seamlessly with miRi’s dedication to providing unique and cozy home furnishings. Embracing a minimalist aesthetic, the UI enhancements ensured coherence with miRi’s brand identity while emphasizing clarity and simplicity, resulting in a visually appealing and easy-to-navigate interface.

    Furthermore, adopting a mobile-first design strategy and subsequent desktop optimization underscored the commitment to delivering a seamless user experience across all devices. By optimizing the website for mobile users, Shopify Galaxy ensured that miRi’s product offerings were elegantly showcased even on smaller screens, catering effectively to the preferences of a mobile-centric audience. These UI & UX enhancements not only elevated the aesthetic appeal of the online store but also significantly bolstered user satisfaction and engagement levels.

    Challanges

    CHALLENGE #001

    Aesthetic and Layout Overhaul

    miRi, which previously operated solely on “bol.com/nl,” was in need of a dedicated website. The main obstacle was creating an eCommerce platform from scratch, integrating a minimalist design that reflected miRi’s aesthetic preferences while ensuring a smooth shopping experience.

    SOLUTION

    SOLUTION #001

    Shopify Galaxy meticulously crafted miRi’s Shopify store with a minimalist layout, emphasizing user-centric design for easy navigation and showcasing the inviting home furnishings miRi offered. The transition from a third-party platform to a standalone website represented a significant stride in establishing miRi’s distinct online presence.

    Challanges

    CHALLENGE #002

    Optimization and Functionality

    With the launch of the new Shopify store, miRi encountered the challenge of maximizing conversion rates. The objective was to convert website visitors into customers through meticulous refinement of the user experience and strategic placement of calls to action..

    SOLUTION

    SOLUTION #002

    Shopify Galaxy executed a comprehensive CRO analysis, pinpointing areas for enhancement. The navigation bar underwent a full-width minimalist rebranding, ensuring a compelling user journey. Following mobile-first design principles and subsequent desktop optimization, rigorous testing of links, buttons, and functionalities across devices and browsers guaranteed a seamless user experience, leading to increased conversion rates.

    Results

    The collaboration between miRi and Shopify Galaxy produced impressive outcomes, solidifying miRi’s online presence with a robust Shopify store. The minimalist design and optimized user experience elevated customer satisfaction, and CRO strategies led to a heightened conversion rate. App integrations seamlessly enhanced functionality, facilitating miRi’s smooth transition to Shopify and positioning the brand for sustained growth in the competitive eCommerce landscape. The partnership showcases the transformative impact of strategic eCommerce development and optimization, making miRi’s Shopify store a beacon of seamless integration between technology and design, offering an engaging platform for home furnishings enthusiasts.

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    With more than 16+ years of experience, our team has become a leader in digital design and innovations.

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    PARAGRAPHS

    With more than 16+ years of experience, our team has become a leader in digital design and innovations.

    WORK
    Big ideas. Smart brands.
    Brilliant results.
    FEATURED CASE STUDIES
    REGAL HOME FRAGRANCE
    DEVELOPMENT
    Development you can trust
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    FRANKIE4
    marketing
    meet your customers where they are.
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    Heiress Beverly Hills
    DESIGN
    bring your story to life
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    Zillabeau
    resources
    go deeper with shopify galaxy
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